Why Register a Trademark?

Why Register a Trademark?

Federal trademark registration provides the protection of the U.S. government for any word, name, symbol, design or device or any combination used to identify and distinguish the goods or services of
the trademark owner over those of others.


Advantages of federal trademark registration include:

    • Constructive notice nationwide of the trademark owner’s claim.
    • Legal presumption of ownership of the trademark.
    • Anyone using a “confusingly similar” mark can be legally stopped.
    • Registration provides powerful ammunition against potential infringement.
    • Exclusive use of the trademark nationwide in connection with the goods or services indicated.
    • The right to sue in federal courts for trademark matters.
    • Can be awarded money damages for infringement up to triple of actual losses.
    • Registration can be used as a basis for obtaining registration in foreign countries.
    • Registration may be filed with U.S. Customs to prevent importation of infringing foreign goods.
    • Allows use of the ® symbol or the words “Registered Trademark.”
    • Can increase the value of your trademark as a business asset.
    • After five years, the trademark owner’s rights become incontestable.
    • Can prohibit the registration or use of an Internet domain name that infringes the trademark.

Once granted, trademark registration is valid for ten years and may be renewed for additional
ten year terms as long as you continue to use the mark in commerce in connection with the goods
or services specified.


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