What is a Trademark?

What is a Trademark?

A trademark is any word, name, symbol, design or device or any combination used to identify and distinguish the goods or services of the trademark owner over those of others.

A service mark is the same as a trademark, except that it identifies and distinguishes a service
rather than a product.

The term “mark” or simply “trademark” is generally used and refers to all categories of trademarks
and service marks.

Trademarks identify and distinguish a product or service from that of its competitors. Distinctive
words, letters, numbers, sounds, logos, design, packaging, slogans, phrases, characters, packaging
and other non-functional features can be protected as trademarks.

  • Names – Exxon, Coca-Cola, FedEx, Amazon.com
  • Logos - McDonald’s Golden Arches, Nike Swoosh, Michelin Man Character.
  • Slogans – “The quicker picker-upper” (Bounty), “It’s everywhere you want to be” (Visa), “Where do
    you want to go today?” (Microsoft)
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